Alexandra Belle

CEO & Co-founder

Alexandra is an entrepreneur and business management student. Alexandra grew up in the East of France, where she stayed until the end of high school. She started playing tennis when she was 6, and quickly became passionate about it.

The competitiveness and the discipline to work hard she acquired through this sport influenced her in her academic and young professional life. Her tennis skills gave Alexandra the opportunity to study in the United States of America as a student-athlete, where she learned to adapt to new environnement, and developed leadership skills.

After her first year studying for a Master's Degree at HEC Paris, she met her mentors and advisors, and founded XPND. She embarked on the adventure to build a startup, and impact positively millions of merchants.

Soufian Aboulfaouz

Mentor & Advisor

Soufian is an entrepreneur, strategist, consultant, and investor with global leadership and entrepreneurship experience. Soufian has brought strategic direction, technological vision and business execution to companies of all sizes. Soufian has brought tremendous value to mature Fortune 500 companies in the US and market-leaders in EMEA, as well as start-ups he led to success or in Ireland, UK, France and Morocco.

Soufian has a wide range of expertise areas, including designing strategic plans with companies boards, implementing visions and actions plans with C-level executives, scaling business & revenues, designing and improving cloud infrastructures, software architectures, scaling technical operations, product design, code production and roadmap delivery.

Soufian is passionate about all things digital and new technologies, including digital marketing, adtech, ecommerce, machine learning, content delivery ecosystems, payment solutions, fidelity and rewards systems, blockchains, privacy and cryptography.

Soufian now heads Doowaly Digital Ventures where he builds ambitious teams of founders around great ideas, and propels them into hugely successful businesses.

Xavier Litt

Mentor & Advisor

Xavier is an entrepreneur and startup advisor. He holds a Master's degree from HEC Paris, and also studied mathematics at Paris-Saclay University.

While still a student at HEC, Xavier founded his startup, Skylads. Skylads is an AI marketing research lab, and makes advertising for big companies easier, cheaper and more effective. Skylads served some of the biggest brands in the world, including Microsoft, StateFarm, and BMW.

Xavier will help XPND use the technology implementation of Skylads, to create the solution for merchants daily problems.

He thrives to solve challenges, and bring innovative solutions to improve people life and work.

Lawrence Taylor

Mentor & Advisor

Lawrence Taylor, XPND advisor and mentor Lawrence is greatly experienced in advertising and a seasoned expert in ecommerce.

Lawrence holds two masters degree in engineering and business administration. As a managing director at Havas, one of the biggest media agency in the world, he used to oversee a team of 1200 talent and a media budget of 1.5B per year.

Astonished by the numerous manual tasks, he created his startup, Retail4brands, to accompany the digital revolution in advertising.

Expanding into ecommerce, he realized the burden those manual tasks represented for merchants, leading him to join the XPND team. Lawrence wants to help create a hybrid solution to answers merchants issue from a technical and commercial prospective.